With the increase in competition, it is becoming difficult for an organisation to achieve a rapid growth in gross income. To achieve in top line, management has to be quite innovative and think outside the box for the growth to happen. Despite the competition, it is still very possible to grow the top line income provided the conducive environment is in place. The environment includes some of the following;
Business strategy
The organisation should have a living growth oriented business strategy which is subjected to review on regular basis. A number of organisations tend to lean more on growth of the bottom line through cost savings resulting from effective application of processes, people and technologies. There is a limit for costs savings and the time will come when the organisation has to grow its top line revenue.
Customer is king
It is important to note that the organisation exists because of customers. The customers of today are quite demanding and the organisation must be prepared to meet their demand. The importance of the customer is highlighted by Mahatma Gandhi through the following quote;
Staff accredited as ambassadors
Has the organisation accredited its staff as ambassadors of the organisation or they are still just employees. Is the role of staff of attracting, serving and retaining customers well understood by everyone in the organisation? Once the staff are happy, they will take care of the customers who bring in money.
Positive mindset
Ensure there is I can do attitude across the organisation from the gatekeeper to the CEO.
Efficient and effective two way communication
The purpose of communication is for people to respond with right action. Your communication should be respective of people despite their position in the organisation.
Take advantage of Technology
The organisation can achieve much if it takes advantages of the opportunities offered by technology in time of speed, capacity and coverage.
Conclusion
In order to grow the top line an organisation should be prepared to create a conducive environment for the top line to grow.
Author:
John Muhaise-Bikalemesa,
Director Big Drum Advisory Services,
john.muhaise@
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