“Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.” Simon Mainwaring

A brand is all what makes the sellers’ goods or services distinct from those of other suppliers in the same market. It may be a name, logo, slogan or design of the seller which is recognized by the customers. A brand conveys a consistent message to the customers of good quality, good customer service, reliability etc.

The brand allows companies to build good reputations including the range of products or services they offer on the market.For an organization of any size its brand is the most critical business asset. However a number of organizations tend to overlook the branding aspect resulting in mediocre performance as customers do not know the brand of the products or services they are purchasing. Customers tend to buy goods or services of known brands. Branding must be part of the organization’s strategy in order to take full advantage of what an effective brand can do for the success of their business.

We have come up with the following  program which will  assist in creating  a winning brand;

  • Introduction to branding
  • How the brand interacts with the market
  • What the  brand signifies to the customer
  • The role of your staff
  • Forms of a brand
  • Messages conveyed by a good brand
  • Goals of a good brand
  • The attributes of a strong brand
  • Considerations when creating a brand
  • Importance of packaging
  • Pillars of company branding
  • Brand strategy
  • Brand audit

We have assembled  a multi-disciplinary and  highly experienced team with the capacity to team with you  in the development of  strong brand that will guarantee you a consistent and growing market share.  For further information on the above and other programs, please feel free to contact us