A corporate identity is the way an organisation presents itself or communicates to customers and other key stakeholders with the aim of facilitating its business goals and objectives. The identity gives an organization the personality that determines the image and perception of the stakeholders about the organization. The examples of corporate identity include the following among others;
- Work clothes
- Business cards,
- Posters etc
On the other hand a corporate image is the overall image of an organisation in the minds of the key stakeholders. It is an image that comes to key stakeholders’ mind when an organisation’s name is mentioned through the various corporate identity channels. Living a corporate identify and image refers to the ways the organization can use to ensure the employees identify themselves with the desired organization identity and image.
The outline of the program to equip the participants with effective ways of enhancing the employees’ identification with the corporate identity and image will include the following among others;
- Background to corporate identify and image
- Does the corporate identity and image matter?
- Building a corporate identity and image
- Challenges in building a corporate image
- Role of board, CEO and staff in corporate image
- Enhancing the corporate image
- What destroys the corporate image?
- Practical tips
The participants will come to learn that organizations which have effective programs that ensure the employees identify themselves with the identity of the organization are more successful in achieving their goals. For further information on the above program, please feel free to contact us